Better Future 28
A unifying project
Our ambition is to become the leading family brokerage company in Europe. To achieve this goal, and in line with the Impact24 plan, the Adelaide Group has launched its 2028 strategic plan: Better Future 28.
As well as being an ambitious strategic plan, Better Future 28 is a project in which the entire Adelaïde ecosystem has a role to play.
“I’ve known this company since I was born, and it’s with great pride and enthusiasm that I’m taking over today. I’m going to devote my energy to continuing the Adelaïde story, and to ensuring that we continue to grow together in our business by contributing to a better future for all our stakeholders.”
Benjamin Verlingue
Chairman and CEO of the Adelaïde Group
in major transitions
and ESG issues
at Adelaïde University
(2028 data)
Financial performance and beyond
Adelaïde has always been a company that grows, and the Group intends to continue its rapid expansion between now and 2028, enabling it to double in size again within five years.
This ambition will be achieved mainly through organic growth and targeted acquisitions in the business lines and territories that have been defined as priorities. This growth will be accompanied by rigorous management of costs and margins, as well as ongoing reinvestment of profits in the Group, in order to finance development with controlled and prudent debt. The targeted performance is also largely non-financial, with the ambition of supporting all stakeholders (clients, employees, partners) in better managing their risks in the face of the transitions to come. This is why Adelaïde is committed, for example, to train 100% of its managers and employees in ESG issues. More broadly, the aim is to integrate the ESG policy as a performance lever at all levels of the company.
Discover our strategic plan on video
A clear roadmap, with strong priorities.
Organic and external growth
The Group’s growth is based on the long-term trust placed in us by our clients.
This sustained organic growth will be accompanied by continued acquisitions, with development in new countries, new areas of expertise and new market segments. The Group has developed an ability to unite talented entrepreneurs around an industrial vision, keen to further accelerate their growth and innovation trajectories
Developing human capital
The forthcoming Adelaïde University aims to further enhance the Group’s ability to develop its employees through a multi-year training plan, the digitalisation of programmes and the development of skills certification. Modernising the way we work and improving the quality of life at work are also priorities.
Technological innovation
As the base of the Group’s independence and its ability to provide clients with high added value, the Better Future 28 plan aims to ensure the continued upgrading of the main information system, to accelerate the use of data and artificial intelligence, to develop workstations through the creation of a digital workplace and to continue to improve cyber security.
A positive impact
We will be stepping up our actions in local areas with the aim of leaving a positive footprint. We want to help our clients to grow and prosper, by supporting them through the expected social, societal and environmental transitions. Our ESG approach, integrated into our business model, reflects this enthusiastic desire to “do our bit”. As part of this, we aim to develop balanced, long-term relationships with insurers and other risk carriers in order to offer our clients the best possible cover solutions.